Featured Work
Explorations of Music, Industry & Culture
For this project, I developed an argument about the immediate future of the music industry, focusing on how TikTok’s algorithm-driven culture of virality may be reshaping musical creativity. While platforms like TikTok have undeniably expanded music discovery and accelerated artist promotion, I argued that the emphasis on short-form trends and algorithmic visibility may be unintentionally homogenizing sound, structure, and marketing strategies. Drawing from course materials and external research, I examined how the pursuit of viral moments could influence artistic risk-taking, genre diversity, and long-term cultural impact. This project reflects my ability to synthesize industry trends and critically assess how emerging technologies may shape the future of music.
For this presentation, I explored how music fans have historically shaped cultural landscapes, influencing trends, redefining genres, and challenging dominant norms within music communities. Rather than focusing on the business of music, I examined fandom as a social and aesthetic force—highlighting how collective identity, shared experiences, and fan-driven movements contribute to broader cultural shifts. Drawing from academic and popular sources, the project analyzes fandom not just as consumption, but as active participation that helps construct meaning, community, and cultural change.
Entertainment Event Strategy & Execution Plan
HaHapalooza is a virtual comedy festival concept I developed for a class assignment, designed for young adults aged 18–35 and featuring live stand-up, improv, pre-recorded sketches, and interactive panels. I used surveys, focus groups, and social media research to inform the design; coordinated performers and breakout rooms via WebEx; and created a marketing plan that included influencer partnerships, TikTok/Reels content, and campus promotions. Attendees could register and pay online, enjoy ancillary activities like open-mic sessions and interactive improv rooms, participate in a virtual Q&A, and receive virtual goody bags and follow-up surveys. This demonstrates my ability to plan a fully integrated virtual event from concept to execution.
This paper presents a comprehensive event proposal for a fictional concert, developed as part of my Event Planning coursework. It includes detailed planning elements such as audience profiling, artist selection, venue choice, hospitality logistics, production and program scheduling, ticket pricing strategy, advertising and public relations strategies, corporate sponsorship strategy, and a final budget analysis. Through this project, I demonstrated my ability to plan, organize, and assess the financial viability of a large-scale event.
Community Activation Campaign
For this project, I served as Project Manager for the Community Activation team to develop strategies that increased Josephinum Academy’s local visibility and community engagement. We designed a multi-faceted campaign, including events showcasing students' work, programming, and a student-run magazine highlighting student voices and achievements for distribution in the Wicker Park community. Through audience research, program planning, and strategic partnerships, the campaign demonstrated how creative activations can strengthen community connections, highlight student leadership and artistic growth, and support enrollment goals.
Research-Driven Engagement Strategy
In this project, our team addressed the challenge of declining student utilization at The Ray Meyer Fitness Center, DePaul’s only on-campus gym. Despite free access with tuition, attendance had not rebounded to pre-pandemic levels. Factors such as commuter culture, luxury gym trends, and non-traditional workout methods suggested that students were seeking alternative fitness options. To tackle this, we conducted a combination of primary and secondary research, including surveys, qualitative interviews, and data analysis, to identify strategies for increasing student engagement and retention. Through this process, we developed insights into student motivations and behavior, resulting in actionable recommendations for The Ray to better connect with its audience and increase utilization.
In this narrative, I reflect on my time in Venice and explore how a city designed for pedestrians, rather than cars, shapes community, human connection, and daily life. I examine how car-centric cities in the U.S. prioritize efficiency over community, and what lessons might be drawn from Venice’s human-centered urban design. This piece demonstrates my ability to combine descriptive storytelling with research and analysis, creating a compelling narrative that engages readers while exploring broader social and urban issues.
Read more on my Substack Blog!
