Campus Recreation Reseach Project
Reseach
Course: PRAD 291 - Reseach, Data, and Insights for Public Relations and Advertising
Instructor: Juliet Stantz
Problem Statement: The Ray Meyer Fitness Center, the only on-campus gym at DePaul University, is facing declining rates of student utilization post-pandemic. Despite free access to the facility with tuition, The Ray has yet to rebound to pre-pandemic attendance. Factors such as DePaul’s status as a commuter school, a rising desire for luxury fitness gyms, and trending non-traditional workout methods, The Ray believes, have led students to seek alternative options. Our research aims to address the issue by identifying retention strategies via a combination of primary and secondary research.
Situation Analysis
Qualitative Interview Report
Survey Results
Survey Report
Supplemental Packet
Collaborators: Evelyn Ashburner, Isabella Sands, Joesph Frances, Ava Simning
News Release
Rhetorical Analysis
Personal Narrative
Ad Case Analysis
Intructor: Bridget Wagner
Course: WRD/AMS-263
This a rhetorical analysis essay of Queen's legendary performance at Live Aid in which I applied concepts from rhetorical theory.
Personal narrative essay writen as an example of my writing style.
Intructor: Tony Deng
Course: PRAD244
This paper was written for my Intro to Advertising Course and examines examples of both successful and failed advertising strategies.
Writing Samples
Reports
Social Media Analysis
For this assignment, I worked individually to monitor and analyze OLIPOP's social media presence over a period of 3 weeks. I examined and evaluated their social media content, including basic metrics and analytics, use of visuals, language, tone, and overall strategy.
Crisis Response
In this report, my group and I collaborated to develop a comprehensive case study of FIFA's response to the 2022 World Cup crisis. We addressed various aspects including the problem identification, key concepts, FIFA's strategies and tactics, the outcome/results, and ethical considerations.
Collaborators: Emily Adams, Emily Figueroa, Aria Smits
Here are several examples of mock menus and brochures I made using the Adobe Creative Suite for my class, Design Applications for PRAD Pro.
Course: PRAD292
Instructor: April Wilkins
Adobe Creative Suite
Event Planning
This paper presents a comprehensive event proposal for a fictional concert, developed as part of my Event Planning coursework. It includes detailed planning elements such as audience profiling, artist selection, venue choice, hospitality logistics, production and program scheduling, ticket pricing strategy, advertising and public relations plans, corporate sponsorship strategy, and a final budget analysis. Through this project, I demonstrated my ability to plan, organize, and assess the financial viability of a large-scale event. Attachments include production schedules, press materials, and sponsorship outreach documentation.
Concert Event Proposal & Budget Analysis
Course: Event Planning: PRAD 320
Instructor: Professor Neal Heitz
Collaborators: Kiki Dyball, Abbie Bayne